Clik here to view.
Want to Offer Exceptional Customer Experiences (CX)? Ask Your Data
One of the things I enjoy most about my role at Informatica is meeting with people in all types of organizations and from all sorts of industries around the world. And while their business models and...
View ArticleClik here to view.
What Can You Do With Customer Data?
Leveraging Customer 360 Data for Strategic Decisions In God we trust, all others must bring data. That saying is particularly true when it comes to making decisions about how to best interact with and...
View ArticleClik here to view.
Using AI for Outcome-Based Customer Experience
Getting from customer satisfaction to winning customers’ hearts and minds. Garbage in… garbage out. As 2020 approaches, the old adage has resurfaced, thanks in large part to four trends that are...
View ArticleClik here to view.
12 Customer Experience Success Stories Worth Mimicking
According to a 2018 report from the Pew Research Center, 86% of buyers are willing to pay more for a great customer experience. And 73% of buyers point to customer experience as an important factor in...
View ArticleClik here to view.
Five Ways B2B Marketers Can Make a Big Impact
Digital has disrupted every corner of business. Demands for always-on and self-service stretch beyond consumers and include business-to-business (B2B) companies as well. This is because the consumers...
View ArticleClik here to view.
20 Eye-Opening Statistics About Customer Experience
No industry is immune to digital transformation or competitive disruption, and every business is on the hook to deliver brilliant customer experiences (CX) to every customer, at every touchpoint....
View ArticleClik here to view.
Customer Story: The American Cancer Society
Cancer. I don’t think there is a single person—a friend, family member, neighbor, co-worker or our own selves—whose life hasn’t been, or will not be, touched by cancer. And cancer is a scary thing....
View ArticleClik here to view.
Consent Management: A Surprising Element of Customer Experience
I opted out of an email subscription last month. Weeks later, I’m still getting emails from the company. So now, I’m not just tuning out any message from this company. I’m getting downright...
View ArticleClik here to view.
Customer 360 In the House!
Customer 360 made it to the big show in a very big way: the opening keynote at Dreamforce. During the conference, Salesforce also announced Customer 360 Truth, an evolution from last year’s Customer...
View ArticleClik here to view.
Become CX Obsessed in 5 Easy Steps
Lessons learned from Informatica’s 2nd Annual CX VIP Summit Do you wake up thinking about your customers? Are you obsessed with Customer Experience (CX)? Every time a customer engages with your...
View ArticleClik here to view.
Customer Experience Innovators Use More Data: 5 Techniques from Successful...
At a recent Informatica Customer Experience (CX) VIP Seminar, an attendee remarked that “CX innovators use more data. Amazon, Google—they all use a lot more data than my company.” That’s true. Those...
View ArticleClik here to view.
Fueling the Next Generation of Intelligent Digital Commerce with MDM –...
We announced the General Availability of the 10.0 Major Release of Informatica MDM – Product 360 during our recent Spring 2020 Virtual Launch Event, where we showcased how customers can fuel their...
View ArticleClik here to view.
Next-Generation Matching for a Modern Customer 360
Co-authored with David Borean, Chief Architect. The State of Customer Data The centuries-old mantra, “The Customer is Always Right,” has never been more relevant than in today’s experience-driven...
View ArticleClik here to view.
How Informatica Puts Customers First
In this post, guest blogger Blake Morgan, consumer futurist and author (“The Customer of the Future”), discusses the three key components of Informatica’s customer-centric approach. In the competitive...
View ArticleClik here to view.
Enough of Next Best Action—Do You Know What the Next Worst Action is for Your...
“Defense wins championships.” This old sports adage is true, no matter what sport you follow. I follow soccer and basketball, and it definitely applies to both sports. In fact, my hometown basketball...
View ArticleClik here to view.
CX Awakening for B2B
In this post, guest blogger Blake Morgan, consumer futurist and author (“The Customer of the Future”), discusses the three key components of Informatica’s customer-centric approach. In recent years,...
View ArticleClik here to view.
The Restructuring of Retail
It seems like every day we hear of a new store closing or a retailer shifting their focus to e-commerce. For all the talk about the “retail apocalypse”, brick-and-mortar isn’t dead. It’s simply being...
View ArticleClik here to view.
Do I need a customer data platform? 8 questions to ask.
Many organizations are driven by the customer. Customer experience, customer interactions, customer surveys, compliance with customer privacy regulations, to name a few. This is because without...
View ArticleClik here to view.
Union Bank of the Philippines and Informatica Named Finalists in Ventana...
And now for some good news in 2020! Informatica is proud to share that Union Bank of the Philippines—and their Chief Customer Experience Officer, Ana Delgado—has been named a finalist for Ventana...
View ArticleClik here to view.
A Customer 360 for Salesforce Data
Have you ever tried to clean up your data in Salesforce—remove the duplicate records, fill in empty fields, standardize addresses, verify contact information, or roll up accounts into multiple...
View Article