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CX Awakening for B2B
In this post, guest blogger Blake Morgan, consumer futurist and author (“The Customer of the Future”), discusses the three key components of Informatica’s customer-centric approach. In recent years,...
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The Restructuring of Retail
It seems like every day we hear of a new store closing or a retailer shifting their focus to e-commerce. For all the talk about the “retail apocalypse”, brick-and-mortar isn’t dead. It’s simply being...
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Do I need a customer data platform? 8 questions to ask.
Many organizations are driven by the customer. Customer experience, customer interactions, customer surveys, compliance with customer privacy regulations, to name a few. This is because without...
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Union Bank of the Philippines and Informatica Named Finalists in Ventana...
And now for some good news in 2020! Informatica is proud to share that Union Bank of the Philippines—and their Chief Customer Experience Officer, Ana Delgado—has been named a finalist for Ventana...
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A Customer 360 for Salesforce Data
Have you ever tried to clean up your data in Salesforce—remove the duplicate records, fill in empty fields, standardize addresses, verify contact information, or roll up accounts into multiple...
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Union Bank of the Philippines and Informatica Winners in Ventana Research’s...
Informatica is proud to share that Union Bank of the Philippines—and their Chief Customer Experience Officer, Ana Delgado—has just been named a winner for Ventana Research’s Digital Leadership Award...
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Three Reasons to Celebrate Informatica’s Customer 360 SaaS
As we kick off the much-anticipated start of 2021, I am excited to share Informatica’s latest game-changing innovation: Customer 360 Software as a Service (SaaS). Leveraging more than 25 years of...
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How to Accelerate Customer Insights With the “Power of Three”
Customer insights are the foundation for enterprise businesses to build an effective customer experience. Customer insight involves analyzing data to better understand customers and make informed...
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The power of a Customer Data Platform with the convenience of AWS Marketplace
With the race to win the customer critical to the success of every business, organizations looking to fuel digital transformation initiatives need big data. Better and more connected customer data is...
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Getting to Customer Centricity with the Informatica Intelligent Data...
Customer centricity is the new new thing. It makes sense. Today, you walk into a store, and you get very personal offers. The clerks may know your name, may already know your buying history, and...
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